I Don’t Elephant That

by Lucky Red Hen on November 15, 2012

There is a home builder in the area who has an elephant as part of their logo. A giant, red elephant. For some reason, their marketing people came up with substituting their elephant for a heart (which a lot of people read as “love,” such as in a graphic that states, “I [heart] you,” meaning I love you.) Or maybe they don’t mean for it to be a heart/love and really want us to read it as it looks.

I Elephant My Neighborhood

These graphics were so small that I spliced them together into a triple threat:
I Elephant Ivory Services
I Elephant I H
I Elephant My Home

A few of us on Twitter (and in real life) have adopted this terminology and sometimes confuse others when we use it, as in, “I don’t elephant that,” and, “I REALLY don’t elephant that.”

Does it make sense? No. But now you know what we mean when we use it…

elephant = love (apparently)

So if elephant equals love then what’s this next example supposed to mean? “I glove M J.” I’ll assume that it means that she loves Michael Jackson (although his famous glove was white with sparkles, not a red DON’T WALK symbol with a heart shape in the palm), but she should instead wear a shirt that says, “I LOVE MICHAEL JACKSON!”

But I guess it’s better than a t-shirt printed with a bunch of hamburgers or hot dogs.

I don’t elephant that.

But I DO elephant mustard.


Nicole November 15, 2012 at 4:59 pm

Yes! I shake my head every time I see those billboards. Sure, elephants are cute…but they do not equal love.

ashlee November 15, 2012 at 5:01 pm

RIGHT??? They didn’t even TRY to make the elephant a heart shape, or add a heart to it at all… I totally don’t GET it! Glad I’m not the only one!

Aleisha November 15, 2012 at 5:19 pm

HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HA HAHAHA!!!!!!!!!!! I ELEPHANT YOU! And this post! I totally elephant this post! Thanks for making me laugh this morning! (I don’t elephant mornings.)

Sarah L. November 15, 2012 at 5:37 pm

I elephant you, Shannon. :D

Carly November 15, 2012 at 6:03 pm

cute. :)

Lindsay @Artsy-Fartsy Mama November 15, 2012 at 9:17 pm

I elephant this post. And you, of course.

Molly/Fleur de Bee November 15, 2012 at 9:29 pm

I LOVE this…er Elephant! :)

Aly November 15, 2012 at 10:05 pm

It’s no wonder I elephant you so much!

Jamie M. November 15, 2012 at 10:48 pm

HAHA, that is so true. But I will admit I have never noticed it before, maybe I just don’t pay much attention to them.

Kristiina November 15, 2012 at 11:16 pm

HA! I have thought the same thing. And it makes me take longer to read the billboard than if they used a heart because I say it myself in my head so sometimes I miss the end of the message.

And the MJ T? Hilarious, I would totally read that as “I stop MJ”.

Leanne November 16, 2012 at 12:20 am

I can totally see how elephant equals love. I love elephants so much that I have a whole Pinterest board devoted to them and I just bought a new elephant necklace.

Amy @ The Happy Scraps November 16, 2012 at 4:34 am

This totally made me laugh. I’ve never really paid attention that it was an elephant for a heart, I just read it I [heart] Ivory Homes, or whatever. Those hamburger and hot dog shirts, I’ve been wanting to pick up one of those just for a gag gift. Talk about hideous.

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